It can be difficult to think of all that is
involved in building a website. Use this profiler
to help you get a better idea of what you might
need to consider.
The
Project profiler is composed of two
parts:
1.
Background and Goals 2.Audience, Content and Functionality
1. Background and
Goals
Company
Please provide
corporate and industry descriptions.
Include contact information and a description
of the group who will be working on the
project.
Who are the decision
makers?
Who else would
be contracting?
Who's responsible
for what?
What human resources
do you have for various stages of the process?
Project
What is the mission
statement or summary of your project?
What are the basic
goals of this project? (e.g., branding/identity
reinforcement, improved access to information,
direct sales, corporate communication, etc.)
What outcome will
make this project successful?
How will you measure
success?
What are your schedule
requirements?
What is the budget
for this project?
Is there an acceptable budget range, depending
on the level and comprehensiveness of services
provided?
Describe any work
that has been done toward designing/redesigning
a new website.
Will the website
reinforce an existing branding or marketing
strategy? How?
Discuss any identity/branding
assets (logos, other artwork, and fonts)
or issues.
Rank the following,
in order of importance
A web strategy
that fits with our corporate strategy.
A web strategy
that fits with our marketing strategy.
