• Please provide corporate and industry descriptions.
  Include contact information and a description of the group who will be working on the project.
  
• Who are the decision makers?
• Who else would be contracting?  
• Who's responsible for what?
• What human resources do you have for various stages of the process?      

Project  

• What is the mission statement or summary of your project?
• What are the basic goals of this project?  (e.g., branding/identity reinforcement, improved access to information, direct sales, corporate communication, etc.)
• What outcome will make this project successful?
• How will you measure success?
• What are your schedule requirements?
• What is the budget for this project?
  Is there an acceptable budget range, depending on the level and comprehensiveness of services provided?
• Describe any work that has been done toward designing/redesigning a new website.
• Will the website reinforce an existing branding or marketing strategy? How? 
• Discuss any identity/branding assets (logos, other artwork, and fonts) or issues.  

Rank the following, in order of importance

• A web strategy that fits with our corporate strategy.
• A web strategy that fits with our marketing strategy.
• Repurposing existing content
• Creating a community of dedicated visitors
• Quality execution (graphics, writing, navigation, etc.)
• Time to market
• Ease of maintenance
• Doing better than our competition on the Web.
• People bookmark the site because they get so much out of it regularly.
• Staying within the budget
• Sending the message that we know the Web and use it appropriately.                 

2. Audience, Content, and Functionality

Audience          

• What types of visitors do you want to attract?
• Who is it the site would serve?
• Who is the existing audience?
• What do you know about them?
• Is a goal of the site to attract an expanded audience? Who would that be? What do you know about them?
• What are your goals for each type of visitor? What are the products / services involved?
• What are your goals for these products/services?
• What would constitute quality service to your users?
• Will changes in the site affect serving your current audience?
• How much emphasis is to be placed on serving your current users
• How much focus is to be placed on attracting and serving an expanded audience? 

Content     

• Where will content come from? Will it be new, repurposed, or both? 
  If it does need to be repurposed, who is responsible for doing so?
• When will it be available?
• Who is responsible for and delivering it to developer?
• How often will you add new content?
• Who will update the content?

• What functional requirements do you believe to be necessary? (e.g., download areas, database-driven web pages, commerce, catalog, applications, etc.)
• Who will update these functionality's? 
• Are there extraordinary security issues
• Are there other technical issues or limitations?
• Have you budgeted for hosting and maintenance of the site?
  If so, what is your budget?
• Who will maintain the site contents?
• How will the site be served / hosted?
• What types of legacy systems/databases are in place?
• What is your long-term plan for the site?

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